Step 3 of the 100 Day Profit Reset Protocol
Content Caddy
Educational posts on your Facebook and Instagram every day, published for you.
The leak it stops
A quiet social page is a lights-off building. When a prospective patient compares practices, the one that has not posted since spring reads as closed, careless, or both — and they book elsewhere before they ever call. Posting daily is the fix, and posting daily is exactly the job nobody in a dental office has time for.
Content Caddy takes the job: one educational post a day, on both your pages, from a library written for dental practices, each post carrying a link a curious reader can use to sign up with you on the spot.
What Content Caddy does
A post a day, from a library of 500+
Educational dental content — the library is written for practices, not generic wellness filler. Each morning the tool picks a post and publishes it to your Facebook page and your Instagram account.
Your pages, your name
You connect your Facebook Business Page and Instagram professional account once; the posts go out under your practice's name, as if you had written them.
Every post carries your signup link
Readers can sign up as prospects directly from a post — a clickable link on Facebook, "link in bio" on Instagram — and land in your prospects list with their source recorded.
You choose the days and the topics
Post every day or only some; untick any topic you would rather not post about. Post Now publishes something immediately when you want it.
Leads you can follow up
Prospects who came in from social media are listed and filterable, so the front desk can call them and book a first appointment.
Measured, not guessed
The dashboard's Social Media tab shows leads per month from your pages and how many became patients.
What running it looks like
Setting it up
Step 3 of the protocol, two short videos. The setup is connecting your Facebook Business Page and your Instagram professional account (Instagram must be linked to the page) and choosing your posting days. If the connection is awkward, book a meeting and we do it with you.
Day to day
Nothing. The posts go out on their own. If your team likes and shares them, they reach further — optional.
Worth knowing
Posts about your membership plan, if you run one through Club Creator, are published separately in the afternoon — Content Caddy itself is educational only.
What it did in one practice
The first practice on Profit Smiles — the tool was proven there before it was offered to anyone else.
Results shown are from one practice following this protocol. Individual results may vary.
Questions about Content Caddy
What do the posts look like?
Short educational pieces about dental health and treatment, written for a practice's own page — the kind of thing a patient would expect their dentist to share. You can review the library and untick any topic.
Do I need both Facebook and Instagram?
A Facebook Business Page and an Instagram professional account linked to it are the prerequisites; the tool publishes to both.
Can I still post my own content?
Yes. Content Caddy adds to your page; it does not take it over. Post Now also lets you publish a library post on demand.
Where do the signups go?
Into your prospects list, marked as coming from social media, for the front desk to follow up. The dashboard counts them and how many became patients.
Is there anything to do each day?
No — that is the point. Liking and sharing the day's post is optional and helps reach.
More on the protocol as a whole: questions dentists ask before they start.
The other tools
- Patient Pipeline — Turn the patients you already have into your main source of new ones.
- Case Closer — Follow up automatically when a patient leaves without scheduling the treatment you presented.
- Payment Flexer — In-house monthly payment plans, so cost stops being the reason a patient says no.
- Club Creator — A membership plan for the patients who have no insurance at all.
- PPO Inspector — See what each insurance plan really pays you — and decide with numbers, not nerves.
- Stock Sentry — Stop the supply waste and the panic ordering.
How they fit together across the hundred days: How It Works.
Content Caddy is free for your first hundred days — with the other six.
No credit card, nothing to cancel, and your own numbers on your own dashboard from day one.
Start the 100 Day Protocol FreeFree for 100 days · No credit card · Built by a practicing dentist